Privacy Policy

Last Updated: October 1, 2024

    1. The Scope of this Policy
    2. Agreement to Terms
    3. Effective Date and Changes to this Policy
    4. The Information We Collect
    5. How We Use Your Personal Information
    6. How We Share Your Personal Information
    7. Your Privacy Choices
    8. How We Store and Safeguard Your Information
    9. California Do-Not-Track Disclosures
    10. Links to Third Parties
    11. Canadian Users
    12. Contact Us

1. The Scope of this Policy

AVID Center (“AVID,” “we,” or “us”) is committed to respecting your privacy rights and concerns. As such, we have established and implemented this Privacy Policy to inform users of our AVID websites and/or applications—avid.org, explore.avid.org, my.avid.org, aviddiscover.org, and avidopenaccess.org, (collectively, the “Sites”)—of what personal information we collect, and how we use, share, and protect such information. If you have any questions regarding this information or our privacy practices, please see the section entitled Contact Us at the end of this Privacy Policy.

2. Agreement to Terms

All activities which you engage in through the Sites are voluntary. You are not required to provide any personal information to us unless you choose to access features of the Sites which require such information. If you do not agree with the terms of this Privacy Policy or our Terms of Use, then you should immediately discontinue use of the Sites without providing us any personally identifiable information.

3. Effective Date and Changes to this Policy

This Privacy Policy is effective as of the date above and will remain in effect until a new policy supersedes it. We may choose to update this Privacy Policy at our discretion, so you should check this page periodically as the terms may change from time-to-time. The most recent version of the Policy will be reflected by the “last updated” date noted at the top of the page. In the event of a material change to this Privacy Policy, we will provide a conspicuous message through the Sites or via an email address associated with your account informing you of the change. Your continued use of the Sites will constitute your acknowledgment of the Policy in its current version and your understanding of the terms of this Policy.

4. The Information We Collect


The types of personal information we may collect and process about you can include

  • Personal Identifiers, including name, online identifier, internet protocol address, device id, email address, AVID membership account name and password, telephone number, billing and mailing address, date of birth, correspondence and chats, payment and/or bank details information;
  • Internet or other electronic network activity information, including browsing history and search history, and information regarding your interaction with the Sites;
  • Professional or employment-related information;
  • Geolocation and other location information;
  • Senior Data Forms information, including, for example, your participation in programs and testing, your native language, your participation in AVID and advanced courses, your grade point average, expected graduation date, colleges applied to and accepted in, your family educational and economic background, and future college and career plans;
  • Education and skills;
  • Characteristics of protected classifications, including, gender, ethnicity/race;
  • Visual information, including photographs you can voluntarily upload on your account;
  • Commercial information, including records of products or services purchased, obtained or considered, or other purchasing or consuming histories;
  • Tutor information, including your and
  • Inferences, drawn from any information to understand your preferences and trends.

We collect such personal information directly from you via the Sites, via email or telephone conversations, when you register for a membership, provide us with feedback or take one of our surveys, order a product from us, or in-person during training sessions.

We may also, indirectly receive personal information about you from third parties or other non-vendor third parties from whom you receive personal information, such as the National Student Clearing House and Market Data (MDR).

4.1 Cookies

A cookie is a small string of information that the website you visit transfers to your computer for identification purposes.  Cookies can be used to follow your activity on the Sites, over-time and across different websites, and that information helps us to understand your preferences and improve and personalize your website experience.  Cookies are also used for such activities as remembering your username and password, as well as your shopping cart.  For analytical purposes, (as discussed in more detail below), we may use cookies, as well as device information (as discussed in more detail below), to understand the ways in which you interact with the Sites, such as: referring and exit pages, URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, the amount of time spent on particular pages, the date and time you used the Sites, the frequency of your use of the Sites, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

You can turn off cookies in the event you prefer not to receive them.  You can also have your computer warn you whenever cookies are being used, as most browsers are initially set to accept cookies, giving you a chance to decide whether or not to accept it.  Additionally, there are software products available that can manage cookies for you.  Please be aware, however, that when you choose to reject cookies, you may lose access to certain features of the Sites. Many cookies are “session cookies” which means that they are automatically deleted at the end of each session. For more on cookies and your opt-out options, please see https://www.usa.gov/optout-instructions.

4.2 Device Information

We may automatically collect certain information about the computer or devices (including mobile devices) you use to access the Sites.  For example, we may collect and analyze information such as IP addresses, geolocation information, unique device identifiers and other information about your mobile phone or other mobile device(s), browser types, browser language, operating system, the state or country from which you accessed the Sites. In addition to analytical purposes, this information helps us diagnose problems with our server, administer the Sites, and display the content according to your preferences.

4.3 Analytics

We may also collect general information resulting from your activity on the Sites. This includes anonymous “traffic data” or aggregated tracking information, provided by the Sites’ host or similar providers of such information (e.g., Google Analytics), that does not personally identify you but may be helpful for promotional purposes or for improving the services that we offer. Analytics is the process of collecting, analyzing, and reporting aggregate data. This information may include which pages are visited, in what order the pages are visited, when a visitor or user accesses a page, how long they may stay on a particular page, and where they are located. It may also provide information about what browser, network, or device is used to visit the website. To learn more about Google Analytics and how to opt out, please visit www.google.com/analytics/learn/privacy.html and https://tools.google.com/dlpage/gaoptout.

4.4 A Note to Parents Regarding Children’s Information

AVID is committed to protecting the online privacy of children. The my.avid.org Site may collect limited personal information about minors who choose to serve as peer tutors for their school and/or school district, including name, email, telephone number, username and password, device information, and correspondence.  However, we take children’s privacy seriously and we use this information only to facilitate the professional training for minors who elect to serve as peer tutors for their school and/or district. We encourage parents to play an active role in their children’s online experience at all times.  If you have questions or concerns about the Internet and privacy for your child, we encourage you to contact us as provided below.

5. How We Use Your Personal Information

We use or otherwise process your personal information to:

  • Manage your membership with us;
  • Respond to your inquiries or requests, administer contests, and request feedback;
  • Provide goods or services requested by, or reasonably anticipated by, you;
  • Provide you with relevant promotional materials or information about the organization, its products, its outcomes, and opportunities to get more involved;
  • Analyze your reports and program evaluations;
  • Host training events;
  • Provide student-to-student tutoring connections;
  • Analyze your use of our website;
  • Detect security incidents and to protect against malicious, deceptive, fraudulent, or illegal activity or prosecute those responsible; and
  • Comply with legal requirements.

6. How We Share Your Personal Information

We share your personal information with the following third parties, where applicable and to the extent permitted by applicable law:

  • Advisers and financial institutions (legal, tax, auditors, risk and compliance, notaries, and business continuity support services);
  • Service providers (IT outsourcing and assistance, membership management, email storage and management, payment processors, research and statistics, promotional support). In some instances, service providers will be directly responsible to you for their use of your personal information. They may be obliged by law to provide you with additional information regarding the personal information that they hold about you and how and why they process that information. Further information may be provided to you in a separate notice or may be obtained from such service providers directly, for example, via their websites;
  • Other AVID users depending on your profile settings and posts on the MyAVID portal;
  • Our Business partners including third parties with whom we collaborate to develop content and resources for educators teaching in a digital space;
  • Where permitted by applicable laws, with third parties in connection with a corporate restructuring, sale, transfer or assignment of assets or business, merger, divestiture, or other changes to the company’s control or financial status (or any of our affiliates); and
  • Government bodies and dispute resolution and law enforcement organizations

7. Your Privacy Choices

If you no longer want to receive our emails or other announcements, you may unsubscribe by writing to us at [email protected], select “Do Not Contact” in your user account, or following the instructions provided through the “unsubscribe” link at the bottom of our emails.  Please note that you cannot unsubscribe from certain correspondence from us, including transactional messages relating directly to your account.

You can also view and amend some of your profile information, such as your name, address, phone number, job title, or email Please note, that when contacting us to view, amend, or delete any of your personal information, we will need to first verify your identity for security purposes.

8. How We Store and Safeguard Your Information

We maintain reasonable technical and organizational measures to protect personal information from loss, misuse, alteration, or unintentional destruction. Your personal information is only accessible, on a need to know basis, by a limited number of employees who have special permissions. Unfortunately, the transmission of information via the Internet is not completely secure. Although we will do our best to protect your personal information, we cannot guarantee the security of your information as it is transmitted to us.

9. California Do-Not-Track Disclosures

AVID respects your privacy, but we do not alter the information we collect or change the Sites upon receiving “do-not-track” signals, as the term appears in Cal. Bus. & Prof. Code §§ 22575(b)(5). For more information about DNT signals, visit http://allaboutdnt.com.

10. Links to Third Parties

In an attempt to provide increased value to our visitors, we may choose various third party websites (e.g., content publishers) to link to within the Sites. We have no control over these linked websites, each of which has separate privacy and data collection practices independent from us. As such, we have no responsibility or liability for these independent policies or actions, and are not responsible for the privacy practices or the content of any such websites. These linked websites are only for your convenience and you therefore access them at your own risk.

11. Canadian Users

We retain Personal Information for as long as you have an account with us in order to meet our contractual obligations to you and thereafter to identify any issues and resolve any potential legal proceedings.

Please contact us at [email protected]:

  • If you wish to access, update, and/or correct inaccuracies in your Personal Information or change your consent preferences (note: we may need to collect additional Personal Information for the purposes of verifying your identity before responding to your request);
  • For information about how our foreign-based service providers process your Personal Information; or
  • If you have any questions or complaints about the manner in which we treat your Personal Information.

12. Australia Users

This Privacy Policy explains how AVID Center (Australia) safeguards your privacy by complying with its obligations in the Privacy Act 1988.

(No. 119, 1988) (as amended) (the Privacy Act). Information on Australian privacy law can be found on the website of the Office of the Australian Information Commissioner.

AVID Center (Australia) will do its best to address and resolve any issues you raise. If you are unsatisfied with AVID Center (Australia)’s response, you may file your complaint with the Office of the Australian Information Commissioner.

13. Contact Us

If you have any questions or complaints about this Privacy Policy, or any AVID privacy practices, you can reach us at:

AVID Center
Attn: AVID Care
9797 Aero Drive
Suite 100
San Diego, CA 92123
[email protected]
1-833-AVID-CARE

AVID Center Australia
Attn: Dr. Claire Brown
[email protected]